Teefefe – Love Saxophones Shirt

 Already, Campbell has been moved by the ingenuity of 2020’s participants. “Across the board, across the world, I think the creativity that’s come out of the pandemic has been incredible,” she says. “I’m very proud—it’s an honor to wear their designs. I find these young designers right now, they’re so proud of their work. They’re confident because it has a story that they’re telling.” Still, what she’s most excited about is their future within the industry. “I just want to see them succeed and achieve their dreams,” she says. “[Designers from the African continent] have been ignored for so long, so to see these designers get the chance to have the recognition they deserve makes me happy. You can open a door, but that doesn’t mean that everything works. Still, having equal opportunities is necessary.”

The contest offers more than a one-time financial boost. As the winner will be given the mentorship, grants, and exposure necessary to build a lasting business, it addresses issues that have been barriers to success. “It’s a whole different ball game here,” shared Campbell on the phone from Lagos. “These designers have never gotten the opportunity to be on a global platform. Designers need guidance and support that [ensures] they’re going into the right markets, working with the right factories, and connecting with the right collaborators.”

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