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What’s your prediction for 2021? The expansion of the resale mindset, particularly for bags but maybe across every category. COVID has fast-forwarded us two or three years in our behavior. Once the mindset shifts, I don’t see it going back. We will be thinking about the resale value but also sustainability; there’s going to be the emergence of a conscious consumer. Value-driven elements will meet societal or sustainability goals; we will join both together.
Vogue: Which pieces were your customers particularly responding to in 2020? Tracy Margolies: I’d say our customers are leaning into a more comfortable but put-together look. It’s neutral colors, head-to-toe knit dressings, pieces that were casual with comfort—but also fashionable. That’s really important to add. We’ve seen a rise in emotional investment pieces, from Bottega Veneta, Saint Laurent, Chanel, Balenciaga, Gucci, and Dior. Some of those sales are with classic bags, but we also saw the mini bag take off. There’s been an interest in activewear, particularly if it’s logo’d. And with shoes, it’s been sneakers, slides, and combat boots.
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